{"product_id":"ws-innovatr-knit-flannel","title":"Innovatr™ Knit Flannel","description":"WHAT MAKES IT KÜHL?\n\n\u003cp\u003eWe’ve re-imagined your classic flannel for a whole new level of button-down comfort. Featuring our exclusive Italian performance knit, the INNOVATR™ wears and feels like your favorite tee with the versatile, everyday style of flannel. Soft, cozy, and casual, this button-down will quickly become your go-to for just about any occasion.\u003c\/p\u003e\n\nCOZY AND SOFT INNOVATR™ ITALIAN PERFORMANCE KNIT FABRIC\n\n\u003cul\u003e\n\u003cli\u003eExclusive Italian knit with stretch\u003c\/li\u003e\n\u003cli\u003eLooks like a woven fabric but feels like a fleece\u003c\/li\u003e\n\u003c\/ul\u003e\n\nDIFFERENT BY DESIGN. DIFFERENT BY CONSTRUCTION.™\n\n\u003cul\u003e\n\u003cli\u003eClassic flannel silhouette that wears like your favorite tee\u003c\/li\u003e\n\u003cli\u003eExclusive Italian performance knit with stretch\u003c\/li\u003e\n\u003cli\u003eButton front style with T-shirt comfort\u003c\/li\u003e\n\u003cli\u003eSoft, cozy, and casual\u003c\/li\u003e\n\u003cli\u003eSingle chest pocket\u003c\/li\u003e\n\u003cli\u003eImported\u003c\/li\u003e\n\u003c\/ul\u003e\n\nMATERIAL AND CARE\n\n\u003cp\u003eInnovatr™ Polyester, Tencel, and Elastane Performance Blend\u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMachine wash cold, extra delicate process\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eNo softener\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry \u003c\/li\u003e\n\u003cli\u003eLay flat to dry\u003c\/li\u003e\n\u003cli\u003eIron low temp, no steam\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"KÜHL","offers":[{"title":"Innovatr™ Knit Flannel - 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